Mobile Embrace has entered a strategic alliance with Global Red to power behavioural marketing on mobile communication devices.
Global Red is a behavioural marketing specialist company for its clients whose databases total more than 11 million individual members. Global Red clients are considered blue-chip and have won awards with the Australian Direct Marketing Association (ADMA) in 2009 and 2010 for Best Customer Relationship Program.
Mobile Embrace’s platforms will be utilised with Global Red’s platforms to seamlessly extend Global Reds behavioural marketing solutions to mobile. The companies will share revenues, based on each company’s contribution to opportunity.
Mobile Embrace has proven and robust platforms to support high volume, seamless mobile enablement and customer acquisition solutions for business. It is well positioned with best of breed technology that provides services including mobile web publishing, advertising, mobile marketing, application development, messaging and commerce, giving Mobile Embrace full end-to-end capability.